MÜ-GU Kft. was founded in 1989 and is owned by the Austrian Müller-Guttenbrunn GmbH. They started their activities on the Hungarian scrap metal market in 1992 at their processing plant built with a greenfield investment.

An isometric illustration was used to video animate the demonstration of the waste processor. The goal was an easy-to-receive true view ad, so it was imperative for the text call to also play a prominent role in the video.