Holzkern (EN)




Holzkern is a young startup that offers special handmade watches. The company’s philosophy is to cultivate a close relationship with the two raw materials that have accompanied humanity throughout history in all civilizations. It is nothing but wood and stone.

The Austrian brand is present on the international market with special watches. It also uses various wood, stone, pearl and other natural materials for his models. Respect for and admiration of nature is also important in brand communication. As a result, this photography was made special by, among other things, the fact that no artificial light was used for the images, and the locations and textures surrounding the watches are also organic. The solar-powered piece is shown in sparkling sunlight, and the automatic mechanical model sinks into the sand of Iceland’s legendary black coastline.